We were tasked with developing the complete campaign for One Day for Jackson. The goal of this inaugural day of giving was to generate funds to support the most advanced treatments, innovative technology, and cutting-edge facilities for Jackson Health System. help Jackson give patients their lives back.

The agency created entire campaign content from sponsorship packages to partner toolkits, to radio & television creative, to print, outdoor, and digital assets. In addition, we handled all the press kick-off and day-of pr efforts, plus attained unique opportunities to feature heart-tugging stories on several media platforms. We obtained over 30 on-air segments and printed/digital articles as a result of the pr efforts.